AI Insights · Timothy · July 2024
Q2 2024 iOS Drawing & Coloring App Trends in the US
Explore the performance of the top 5 drawing and coloring applications on the iOS platform in the US during the second quarter of 2024. Sensor Tower provides insights into download trends, revenue, and user engagement.
In the second quarter of 2024, the iOS drawing and coloring app category has shown varying performance across the top 5 contenders. Sensor Tower's data offers a glimpse into how these apps fared in terms of downloads, revenue, and user engagement.
Color by Number：Coloring Games maintained a steady revenue stream, starting the quarter with $1.9M and ending with a slight increase to $1.7M. Downloads saw a peak of 883K in early May, while weekly active users showed a gentle decline from 5.1M to 3.9M.
Alexey Grigorkin's Sandbox - Pixel Art Coloring experienced fluctuating revenue, with an initial $1.7M that dipped to $1.3M before rebounding to $1.8M. Downloads remained consistent, averaging around 310K, and weekly active users hovered around 30.8M but ended the quarter at 26.2M.
Disney Coloring World, from StoryToys Limited, showed an upward trend in revenue, starting at $637K and reaching $808K in June. Downloads peaked at 161K in the last week of June, and active users increased slightly from 340K to 276K over the quarter.
Colorfy: Coloring Book Games saw its revenue rise and fall, beginning at $463K and ending at $656K, with a peak of $645K in late May. Downloads showed growth from 87K to 141K, then a dip to 89K. Weekly active users started at 205K, peaked at 261K, and ended at 164K.
Lastly, Baby coloring book for kids 2+ by Bimi Boo Kids had revenues ranging from $615K to $479K. Downloads were relatively stable, with a minor drop in mid-May, and active users saw a slight decrease from 648K to 507K.
For more insights on app performance, visit Sensor Tower, where detailed analytics can help understand the market dynamics of iOS applications.
